SRK's RA.ONE to enter Limca book of records

Shah Rukh Khan, who is also considered as a marketing wizard, is leaving no stone unturned to promote his sci-fi thriller Ra.One. He has planned to start the longest fan mail for the film in order to earn an entry in the Limca Book of Records.

In this unique promotional strategy prepared by the superstar and his team, he will unveil the film's promo across five cities in India. The promotional tour starts today in Mumbai, followed by Chandigarh, Indore, Delhi and Ahmedabad. He will sign autographs and start the longest fan mail which will be circulated in all the cinemas and will continue till the film releases.

SRK will be travelling to five cities every month for promoting the film. He will cover 25 cities in five months. In some of the cities, he will also be accompanied by his co-stars Kareena Kapoor and Arjun Rampal.